The experience combined private shopping sessions hosted by Mytheresa Personal Shoppers with an intimate cocktail celebration attended by the Mytheresa leadership team. This created a natural environment for meaningful conversations, relationship building, and new connections between brands and guests.

What we did

• Brand Connection
  Identified and connected Mytheresa and Bagatelle Group based on shared values, audiences, and luxury positioning.
• Concept & Strategy
  Developed the concept for an exclusive Maison Mytheresa closing experience, bringing fashion, hospitality, and networking together in one cohesive format.
• Partnership Coordination
  Coordinated the collaboration between Mytheresa, Bagatelle, Sanlorenzo, and relevant stakeholders to ensure a seamless and consistent brand experience.
• Guest Curation
  Curated a highly selective guest list, bringing together key personalities, private clients, and relevant contacts from the South of France.
• Experience Curation
  Combined private shopping sessions with an intimate cocktail celebration, creating different touchpoints for guests to engage with Mytheresa and its partners.
• Event Coordination
  Managed the coordination of partners, guests, logistics, and event flow to deliver a seamless experience from arrival through to the closing celebration.
• Brand Integration
  Ensured that Mytheresa and Bagatelle were naturally integrated throughout the experience, while maintaining the exclusivity and premium character of the event.

The result was an intimate and highly curated closing experience that brought together luxury fashion, hospitality, and the right people in a setting that felt authentic to Saint-Tropez.

For ECD International, the project is a strong example of how strategic brand connections can create value beyond traditional co-branding. By bringing together complementary brands, audiences, and experiences, we created a meaningful platform for both relationship building and brand engagement.