Audi world premiere
The launch of the Audi Nuvolari
For the launch of the Audi Nuvolari, we orchestrated a fully integrated 360° experience. From concept, creative direction, and production to strategic execution, guest experience design, prospect generation, and the partnership between Audi and Ulyssia.
Activating our global network of world-leading creatives, artisans, technical specialists, and luxury partners, we curated an exceptional collective to bring the vision to life with absolute precision. From transporting two tonnes of fresh flowers from Japan and delivering a monumental installation under strict confidentiality, to completely reimagining the event programme less than 24 hours before the premiere in response to rapidly changing weather conditions, every challenge was navigated seamlessly, transforming extraordinary complexity into an effortless guest experience.
The operation brought together an exceptional team of experts. Every detail was meticulously curated, from hand-assembled guest invitations to the installation of a multifunctional floral masterpiece and a custom-built rotating platform.
The result was more than a launch, it was a statement and a new benchmark for Audi and the world. A premiere that captivated its audience, exceeded expectations, and continues to be talked about long after the final reveal.
Executed end-to-end by ECD International.
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