Maybach x Bagatelle Beach Club Takeover

Maybach x Bagatelle end to end, uniting strategy, design, production, and onsite operations.

ECD built the bridge between Mercedes-Maybach and Bagatelle and turned it into a seamless Saint-Tropez takeover. We initiated the partnership, aligned both brand worlds, and secured the framework for collaboration.

From there, we owned the full lifecycle: concept and creative direction, spatial design, guest journey, and every on- and off-site touchpoint. We designed and produced all materials, environmental graphics, signage, menus, photo backdrops, branding, digital assets, and press and social toolkits, ensuring one coherent visual language.

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  • Established brand connection
  • Designed the collaboration and all materials
  • Operated on site throughout the period safeguarding brand standards
  • Managed strategy & coordination

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Details

Client
Maybach, Bagatelle
Platform
Physical
Industry
Automotive, Lifestyle
Services
Brand Connection, Strategy, Coordination, Print Production