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Brand Building & Management


Brand Management

About This Project

Orientation. Courage. Visions.


Or: only the recipient can attach meaning to a message. As one of the first full service agencies specialising in premium brands, we combine brand differentiation, recognition and desire and all disciples of cross-media communication.


There is no instant recipe for unmistakable exclusivity, especially not in the market of high involvement products. We accompany the establishment or re-start of brands providing aesthetics, sensuality and intellect in the framework of our field-tested communication method ERM, Emotional Relationship Marketing.
Brand values that come alive can form authentic brand characteristics. ‘Real life’ shows the success of an attractive brand potential. As we all know: all theory is grey.


IWC Schaffhausen
Mercedes-Benz SLR McLaren

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